Seat belts should never have time off

Campaign Evaluation

These OPTIONAL awareness surveys and seat belt observations will take place both before and after your campaign.

Optional Activities

Measuring the effectiveness of the campaign can help document whether the campaign increased employee seat belt use and identify the impact the campaign had on your employees. This page provides information to conduct a simple evaluation of your campaign’s effectiveness and includes all materials needed to conduct a pre- and post-campaign evaluation including:

  • Instructions to conduct a successful seat belt observational survey
  • Seat Belt Observation Recording Sheet
  • Seat Belt Attitudinal Survey
completing campign attitude surve

Observations of Seat Belt Use By Employees
Simple direct observations of employee belt use can be conducted by Program Management Staff. Program Management Staff will stand at the organization’s parking lot entrance and observe belt use by the driver (employee). This will be recorded on a simple data sheet as cars enter the parking lot. Use should be tallied by Program Management Staff to identify the percent seat belt use by employees. This information should be used as discussion points during the Interactive PowerPoint Presentation to employees.

Materials needed for seat belt observations:

Attitudes, Awareness and Self-reported Behavior of Seat Belt Use By Employees
Employee attitudes and self-reported behavior can be measured by distributing a one-page 10 question Seat Belt Attitudinal Survey  prior to the campaign. This information can be used to inform the campaign messaging and other seat belt educational efforts.

The survey should be distributed and collected by Program Management Staff to employees prior to the campaign Kick-off. Responses should be tallied and reviewed by the Program Management Staff and used as discussion points during the Interactive PowerPoint Presentation to employees.

Pre-campaign evaluation steps:

  • Conduct direct seat belt observations.
  • Tabulate and record the results of the seat belt observation.
  • Distribute the Seat Belt Attitudinal Survey.
  • Collect the Seat Belt Attitudinal Survey and tabulate results.
  • Save the results to compare to the post campaign results.

To identify potential changes in belt use by employees (ideally increases), a direct seat belt observation should be repeated after the final week of the campaign (week 4). Seat belt observations should be conducted exactly as they were during the pre-campaign observations. Belt use should be tabulated and compared to the pre-campaign belt use rates. This information can be used to determine if further steps are necessary to strengthen belt use among employees.

The Seat Belt Attitudinal Survey should also be redistributed to identify changes in perceptions and awareness of seat belt use, as well as potential changes in self-reported behavior. Responses should be tabulated and compared to pre-campaign responses. This information can be used to determine whether messaging used for this campaign was effective and if further educational efforts are necessary.

Post-campaign evaluation steps:

  • Repeat the observations of employee belt use.
  • Distribute the Seat Belt Attitudinal Survey.
  • Tabulate and record the results of the observations and awareness surveys.
  • Compare the results pre/post campaign implementation to determine the effectiveness of your campaign.
  • Discuss results with employees at a follow-up meeting and/or share in your organization’s newsletter or other communication channel.
  • Consider periodic unannounced seat-belt usage direct observations and create a sustainability plan.

Upon completion of your campaign, please consider sharing your results with us using the “email us” section below.

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